Vivacity Sportswear
Organizing a B2C & B2B strategy while enhancing the user experience
“The implementation process of the Singularity Commerce Management Platform was the most seamless we’ve ever experienced! The Singularity team was so proactive and on top of all the details – we were so impressed.”
Vivian Sayward, CEO Vivacity Sportswear
The Company
The Vivacity mission is to “be the best source of sophisticated and beautiful active wear for women”. The design of women’s sportswear hasn’t kept up with the demands of a modern woman’s lifestyle. At Vivacity they’ve created a collection of sportswear that works for every part of your day. They sell products online via their website and through pro shops at golf and tennis clubs.
The Challenge
The Company had an informational website with a separate shopping cart that did not provide an opportunity to scale on the consumer B2C side and wanted a wholesale B2B site to address the country clubs that resold the Vivacity product line. An additional requirement was to provide their clients with an exceptional online experience.
The Solution
Vivacity chose the Singularity Commerce Management Platform to address their requirements to manage wholesale, retail, and consumers from a single website that provided different pricing and product catalogs depending on login. The site looks great in keeping with the company’s vision of providing a great user experience and all transactions are integrated with QuickBooks.
