Taking commerce to the next level

“I’m a merchant, that’s what I know—the retail business. We needed help with the technical side and our partnership with the Singularity team gives us everything we need—technical expertise provided by a support staff that truly understands our retail business. They’re dedicated to making our online buying experience the best it can be for the customer, and in the end, that’s the most important thing—our focus on the customer never changes.”
Don Richey, President – Buy Fabrics

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The Company, the online store for RichTex Fabrics, brings wholesale fabric prices direct to the consumer. They offer an extensive online selection including high quality designer fabrics, discount fabric, wholesale fabric and decorator fabric at prices better than those found at the large brick-and-mortar chains. Friendly and attentive customer service is a cornerstone of the company’s operational approach, as the customer is always the most important part of each and every transaction.

The Challenge

Now in its fourth generation, the company’s web site needed to be “taken to the next level” by streamlining the purchasing process with multiple pricing levels, improved filtering, greater flexibility and increased accuracy of order/shipment tracking. Streamlining of administrative functions was also a goal so that staff members could learn and master maintenance tasks quickly and easily.

The Solution

RichTex Fabrics employed the Singularity Commerce Management Platform to improve their online store by providing better navigation of the data, more attributes per product, and flexible, easy-to-use, yet sophisticated filtering for customer queries. Each of these features improves the customer experience, making it easier to find, evaluate and buy products.


Sample page with detailed attributes

The Results is now positioned on the Singularity Commerce Management Platform which provides the flexibility they need today, as well as a path for future growth. They’ve found a non-custom solution that can meet their requirements and is scalable, creating the environment they need to manage and grow their online business. has implemented a flexible application that adapts to their business needs, because the Singularity team really understands their direct-to-consumer business and can help them as they expand into the B2B market.


Singularity solves business commerce challenges by combing a proven, comprehensive commerce management system with the visual design talent of a top digital agency providing a complete commerce solution from a single source. We make it our mission to understand your business and business needs. This knowledge, combined with a clear understanding of your goals, enables us to help you succeed. Partnering with Singularity means you get a total business solution that is on time and on budget.

Interested to learn how Singularity can help you take your organization to the next level?
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