Amazon Prime Day Prep

Amazon Prime Day is less than a week away. Are you ready?

What you need to know:

What is Amazon Prime Day?
Prime Day was held for the first time on Wednesday, July 15, 2015 for Amazon’s 20th birthday. The promotion gives Amazon Prime members access to over 100,000 deals, and offers up new deals that pop up throughout the day. Over 30 million items were sold on Prime Day in 2015, and Amazon had the highest number of Prime signups.

When is Amazon Prime Day?
Amazon Prime Day takes place in Chicago on Tuesday, July 10, 2016. Prime members in the U.S. can begin shopping the deals midnight, Pacific Time.

Why is Amazon hosting this event?
According to Internet Retailer Magazine, Amazon’s sales on Prime Day were 18% higher than its Black Friday sales and 266% higher than July 15, 2014. According to Amazon, worldwide Prime members ordered 398 items per second on the first annual Prime Day in 2015.

Amazon will also be offering a free 30-day trial Prime membership up to July 12, as well as special “countdown deals” for Prime members every day from July 5-11, 2016.

How to prepare for Amazon Prime Day:
  • Invest in paid search and sponsored products with Amazon Marketing Services campaigns
  • Encourage users to provide ratings and reviews by adding post-purchase email campaigns to your overall email marketing strategy.
  • Optimize your content. More content means more keywords, which means shoppers can discover you in search. Make sure you have high-quality product images, titles, and descriptions to increase conversions.
  • Check your inventory levels. Make sure you have deep stock, especially for your top selling items.
  • Make sure your top-selling products are eligible for Prime, and offer free shipping for good that aren’t Prime eligible.
  • Offer sale prices with a minimum of 20% off.
  • Prepare your team. Make sure you have enough staff, and that they’re ready to handle and fulfill a high volume of orders (think Black Friday/ Cyber Monday level of business).
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If you need some help getting started selling on Amazon, just reach out.